How to create a web design proposal

The folks over at 37signals have put out a request for firms to apply to redesign their blog. This is a simple request with everything I need to evaluate the project: budget, timeline, scope, deliverable, and expectations. All of this is brilliantly captured within 324 words. Every day I wade through 30-slide PowerPoints and 12-page RFPs I truly wish more people were this straightforward. Frankly, in my experience, some of the simplest project requests work out the best.